Selasa, 22 Oktober 2013

[INFO TRAINING] PRODUCT MANAGEMENT WORKSHOP, 19-21 Nov 2013

Info Training Kreasi Seminar

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Permintaan Topik Baru/Usulan Jadwal

Next Schedules:

Integrated Marketing Communication – IMC

Park Hotel Cawang, 7 - 8 Nov 2013

Developing The Marketing Plan

Park Hotel Cawang, 13-15 Nov 2013

 

PROCUREMENT IMPROVEMENT PROGRAM

Park Hotel Cawang, 15-16 Nov 2013

 

How to Pick The Right People

Park Hotel Cawang, 22-23 Nov 2013

 

 

 

Product Management Workshop

Park Hotel Cawang, Jakarta

19-21 November 2013

 

TUJUAN & MANFAAT PELATIHAN

Setelah mengikuti  pelatihan, peserta memahami tanggung jawab dan tugas Product Manager, mampu melaksanakan tugas Product Manager yang meliputi: ketrampilan menganalisa pasar dan analisa SWOT, menggunakan perangkat analisa, menentukan sasaran pemasaran, menyiapkan strategi pemasaran, menyiapkan schedule promosi serta  sarana promosi

 

OUTLINE PELATIHAN

Hari I:

  1. Workshop Tanggung Jawab dan Tugas Product Manager/ Job Description Product Manager
  2. Bahasan Proses Marketing Management
  3. Bahasan langkah dasar marketing: Segmentasi,  Diferensiasi, Targeting & Positioning
  4. Workshop Differensiasi dan Positioning
  5. Bahasan Perangkat Analisa (BCG, GE – 9 cells, Product Life Cycle)
  6. Workshop Analisa BCG dan Analisa GE-9 Cell
  7. Bahasan Analisa SWOT dan Key Issues
  8. Workshop Analisa SWOT dan Key Issues
  9. Aspek Finansial (rasio financial)
  10. Workshop Aspek Financial

 

Hari II:

  1. Bahasan Sales Forecasting dan Sasaran Marketing
  2. Workshop Sales Forecasting dan Menentukan Sasaran Marketing
  3. Bahasan Budgeting dan Penjelasan format forecasting
  4. Bahasan Core Marketing strategy: Target Customer, Target Indications, Target Competitor, Positioning Statement & Key Messages
  5. Workshop Menyiapkan Core Marketing Strategy
  6. Bahasan Marketing Mix Strategy
  7. Workshop Product Strategy , Pricing Strategy, Distribution Strategy

 

Hari III:

  1. Bahasan  Promotion Strategy: Personal Selling, Sales Promotion, Advertising, Public Relations
  2. Workshop Promotion strategy
  3. Menyiapkan skedule promosi (Promotional Outline)
  4. Menyiapkan Sarana Promosi
  5. Telaah singkat Rencana Pemasaran
  6. Telaah singkat New Product Launch

PEMBICARA

Adji Baroto

BIAYA PELATIHAN

Rp. 4.750.000 / Peserta

Informasi dan Pendaftaran :

Tlp /HP : 081807994341 / 021 - 72784653

E- Mail : lilajelita@ymail.com/lila@kreasiseminar.com

Jadwal Training Lainnya

www.kreasiseminar.com

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